The Challenge
Take three separate websites addressing two different audiences and merge them together, creating a seamless and enhanced user experience.
The Context
Having launched three initiatives targeting HCPs and Patients, positioning Novartis as a key player in the dermatology field, this new single destination website needed to bring together and deliver all this information seamlessly, while offering a user experience which would drive up content consumption and increase engagement.
The Solution
Bring more flexibility to the content with a complete rethink of the site’s Information Architecture. An umbrella homepage allows users to have an immediate overview of the available content. Leveraging social media activities brings life and spontaneity to the website.
The Results
The fresh and clean new website was successfully launched to coincide with the 2015 International Urticaria Day.
The dynamic home page immediately allows visitors to see and access the website’s varied content streams.
Services
Integrated
- Solution modeling
- Delivery Excellence
- Delivery Excellence
Included
Capabilities
- Content Strategy
- IA
- UX
- Web Design
- Web Development
- IA
- UX
- Web Design
- Web Development
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