Take three separate websites addressing two different audiences and merge them together, creating a seamless and enhanced user experience.
Having launched three initiatives targeting HCPs and Patients, positioning Novartis as a key player in the dermatology field, this new single destination website needed to bring together and deliver all this information seamlessly, while offering a user experience which would drive up content consumption and increase engagement.
Bring more flexibility to the content with a complete rethink of the site’s Information Architecture. An umbrella homepage allows users to have an immediate overview of the available content. Leveraging social media activities brings life and spontaneity to the website.