Drive-up healthcare professional awareness of and interest in Pacira’s EXPAREL®, a non-narcotic local analgesic administered during surgical procedures directly into the surgical site.
Create a strategy maximizing budget effectiveness to improve Pacira’s exposure in its target audience groups within the healthcare professional segment.
Allocate the majority of the budget to the most relevant sectors (general surgery, orthopaedics, etc.), plan display budget based on message frequency goals, and provide ample coverage for relevant terms. Closely monitor performance - as with all our campaigns - to ensure maximum advertising impact. Develop both branded and non-branded creative to achieve messaging diversity.