The Challenge
Drive-up healthcare professional awareness of and interest in Pacira’s EXPAREL®, a non-narcotic local analgesic administered during surgical procedures directly into the surgical site.
The Context
Create a strategy maximizing budget effectiveness to improve Pacira’s exposure in its target audience groups within the healthcare professional segment.
The Solution
Allocate the majority of the budget to the most relevant sectors (general surgery, orthopaedics, etc.), plan display budget based on message frequency goals, and provide ample coverage for relevant terms. Closely monitor performance - as with all our campaigns - to ensure maximum advertising impact. Develop both branded and non-branded creative to achieve messaging diversity.
The Results
Search traffic increased 32.6% while engagement metrics remained strong.
Due to the successful impact of this strategy, the campaign was continued in subsequent quarters.
Services
Integrated
- Empathetic thinking
- Solution Modeling
- Delivery Excellence
- Solution Modeling
- Delivery Excellence
Included
Capabilities
- Marketing Strategy
- Creative Copywriting
- Creative Concept
- Creative Copywriting
- Creative Concept
Other Case studies
France
20b rue de Chemnitz,
68200 Mulhouse,
France
68200 Mulhouse,
France
Switzerland
Voltastrasse 123,
4056 Basel,
Switzerland
4056 Basel,
Switzerland
USA
500 Campus Drive
Park Avenue at Morris County
Florham Park, NJ 07932
USA
Park Avenue at Morris County
Florham Park, NJ 07932
USA
Ireland
Centre for Innovation
7 Hanover Quay
Grand Canal Dock, Dublin 2
Ireland
7 Hanover Quay
Grand Canal Dock, Dublin 2
Ireland
India
SEZ Buidling No: 4, SP infocity
Phursungi, Haveli
Pune - 412308
India
Phursungi, Haveli
Pune - 412308
India
Japan
Sumitomo Fudosan Azabu Juban Building,
1-4-1, Mita, Minato,
Tokyo 108-0073,
Japan
1-4-1, Mita, Minato,
Tokyo 108-0073,
Japan