The Challenge
Drive-up healthcare professional awareness of and interest in Pacira’s EXPAREL®, a non-narcotic local analgesic administered during surgical procedures directly into the surgical site.
The Context
Create a strategy maximizing budget effectiveness to improve Pacira’s exposure in its target audience groups within the healthcare professional segment.
The Solution
Allocate the majority of the budget to the most relevant sectors (general surgery, orthopaedics, etc.), plan display budget based on message frequency goals, and provide ample coverage for relevant terms. Closely monitor performance - as with all our campaigns - to ensure maximum advertising impact. Develop both branded and non-branded creative to achieve messaging diversity.
The Results
Search traffic increased 32.6% while engagement metrics remained strong.
Due to the successful impact of this strategy, the campaign was continued in subsequent quarters.
Services
Integrated
- Empathetic thinking
- Solution Modeling
- Delivery Excellence
- Solution Modeling
- Delivery Excellence
Included
Capabilities
- Marketing Strategy
- Creative Copywriting
- Creative Concept
- Creative Copywriting
- Creative Concept
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