The Challenge
Work with the D&I team to promote diversity and inclusion at Novartis using visual narrative.
The Context
An entity of Novartis, D&I work to increase the diversity of Novartis teams, whether through age, origin, sexual orientation, background, and so on. Its end goal is to create inclusive working environments that are not only better places to work in, but ones that can better serve their customers and patients - and give Novartis a competitive advantage.
Novartis aimed to demonstrate how diversity and inclusion within teams and organizations can make companies better.
The Solution
Create a crescendo story demonstrating how conventions, assumptions and hard beliefs are proved wrong by the mystery and beauty of life, utilizing pre-existing video footage of Novartis associates and black and white video footage of children.
The Result
7,133 Views after 7 months.
The internal project has since been rolled out for external communications.
Services
Integrated
- Solution Modeling
- Delivery Excellence
Included
Capabilities
- Creative Copywriting
- Storyboarding
- Video production
- Motion Design
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