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Social Media Marketing

Viral marketing is today’s “word-of-mouse”

Viral marketing can’t be bought, but you can get the best-value outcome with Boomerang. Our social media campaigns get people talking, texting or clicking. Intrigue them. Amuse them. Surprise them. They’ll pass it along.

Social Media campaigns can include contests, blogs, images, videos, links, applications, games, stories, emails, documents or virtually any other type of digital content that one person shares with another. This could be via email, instant messaging, text messaging, wikis or posts on social networks like Twitter and Facebook, or content-sharing sites such as StumbleUpon and Digg.

  • More than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. (source: Jupiter Research)
  • 83% of consumers trust the opinion of a friend or acquaintance who has used the product or service. (source: Forrester’s “North American Online Consumers Place Greater Trust in Peers” Study)

Case in Point: An OTC pain relief client wanted to target females ages 18-54. With a social media campaign on YouTube to promote a video contest, Boomerang’s contest page pulled over 165,000 views. YouTube became the second largest source of referrals to the client’s website.