Relationship Marketing
Satisfied with a one-time sale? Neither are we. That’s why Boomerang works to help clients build and grow profitable, long-term relationships with customers. Enewsletters, special offers, contests, surveys and tell-a-friend functionality are just a few ways to strengthen the bond.
Capture and hold prospects
We know all the proven, value-driven methods to attract your audience and keep them coming back for more. Methods like:
- Search engine optimization and marketing (SEO/SEM)
- Lead generation
- Co-registration
- Social Media
- Media planning and buying
- Email campaigns
Turn visitors into customers
We can help you get customer value from casual visitors by:
- Retaining interest
- Deepen understanding
- Managing barriers to acceptance
- Empowering consumers
How sticky are you?
In other words, how engaged are your site users? More engagement equals better customer retention, so Boomerang uses every tool in the online arsenal to keep them coming back. From content feeds to coupons, blogs to bookmarks, we put the power of web 2.0 tools at your disposal, at all engagement levels.
Turn customers into something better: fans
When your customers become your biggest fans, they’ll spread the word for you. We know how to find your brand advocates, and help you with online focus groups, surveys, feedback and recommendations.
Why does brand advocacy matter? Because there’s nothing more powerful than extreme, passionate customer loyalty to drive recommendations and testimonial, even a sense of deep ownership. Boomerang can quantify all this for you with strong, compelling metrics to ensure accurate monitoring of brand advocacy levels. Metrics can range from informal, “What’s the pulse of my consumer?” searches to more complex analytics, like site-metered data to pinpoint advocacy depth.
What compels consumers to reach out, recommend and talk? Find out by understanding the specific drivers behind these behaviors. Boomerang knows how.
