Corporate Communications
Build your corporate reputation online
Whether it’s through networking sites and social media or offline face time, opinions and experiences are shaped and shared about your organization. That’s why you need Boomerang Pharmaceutical Communications’ experts to guide you through online corporate communications.
What we do:
- Seek out your targets
- Analyze your main corporate messages and define your information architecture
- Benchmark your market, providing you with innovative positioning
- Define your online visual identity
- Create your website and promote it internally
- Speak directly to your consumer
- Map the networks where your targets are already talking about you
- Pin-point the networks where you can appear as a Key Opinion Leader (KOL) taking part in the discussion
- Build your online communication plan by creating online events, planning, writing and spreading your online messages
Offline promotion of your digital strategy
Your company’s primary audience is your own employees — making them understand and spread your corporate message is a must. We not only help build your online strategy, we get your people talking. Launching a new product? Organizing an event? Internal communication is key for successful communication both online and offline.
What we do:
- Define the internal corporate communication messages
- Build the internal communication plan
- Develop the different channels (printing, writing, teasing, etc.)
- Create events
Case in point: A corporate site’s “Contact us” section was overwhelmed with emails. Boomerang revised the tool with specific filters for job seekers, media, healthcare professionals, etc. Result: the volume of emails to the general communication teams fell 60%; spam was reduced; replies were made much faster to medication-related emails.
