Insights and Analytics

Yes, passion can be measured

Our passion for your success means that we continually manage, measure and optimize your web presence. How did your visitors arrive at your website? What content and products are they are most interested in? Where are they most or least often navigating to within your site? What do your advocates have in common?

These insights come from Boomerang’s team of metrics experts, who can answer all these questions to measure and improve the value from your online presence.

How we do it:

• Providing real-time custom online reports
• Website navigation analysis
• Detailed content analysis
• Cross sell/up-sell analysis
• Robust eCommerce analysis
• Gathering detailed visitor information
• Customer insight analysis
• Powerful campaign analytics

Client’s Point of View: “Boomerang showed us that patient education was a big draw for our site visitors, but they had trouble finding that content. We revamped the site to highlight that section, added an eNewsletter and downloads of an incentive offer were twice as high.” – Senior Brand Director, OTC travel medicine