SOCIAL MEDIA

Increased Facebook total brand interactions 330% and fans 610% over a 6 month period.

Problem

Four unique online properties without any strategic, cross-platform tactics.

Solution

Develop social media integration program across four platforms: Website, Facebook, YouTube and Twitter

• Increase brand awareness with engaging multi-channel messaging and conversational calendar
• Add linking strategy to all platforms creating a unified message
• Promote video contest through new channels
• Create and test a Facebook ad campaign targeted by zip code
• Establish a branded Facebook presence to:

• Highlight capabilities
• Push specialized content and attract organic search
• Inspire dialogue
• Encourage testimonials
• Drive targeted traffic to website and other platforms