SEARCH

7% increase in international HCP visits across 13 brand sites in five countries, languages and cultures despite Google Ad Words ban for a major pharma multinational.

Problem

Drive HCP traffic in the face of regulatory uncertainties as Google suddenly disallows drug claim/brand association, threatening to collapse international paid search traffic to 13 branded sites in five countries.

Solution

A proprietary portfolio of global tactics to replace Google Ad Words that includes:

• Worldwide Yahoo! and Bing search
• International opt-in HCP email campaigns
• Targeted global banner ad campaigns