HCP PORTALS

Objectives met on-time and on-budget; client awards additional diabetes HCP Portals.

Problem

Legal, regulatory and technological challenges across international markets complicate a critical global optimization for a major HCP Portal (Healthcare Professional Web Portal) providing essential disease education and edetailing worldwide.

Solution

Coordinate with the client’s global and national marketing teams to custom tailor success metrics and forge an integrated global strategy — tactics include:

• Detailed international regulatory compliance
• Standardized multi-cultural intuitive interface
• Country-specific content management system (CMS)
• Global design standardization
• Integrated IMS RTM data
• Worldwide real-time client metrics dashboard