GLOBAL TOOLKIT

Launched High Impact Global HCP site on day of EMEA approval. Supercharged international rollout with global web development kit shattering previous corporate record. Germany, Finland and Australia launch in less than two months.

Problem

Exceed development standards to meet surprise EMEA approval and deliver a branded international HCP (healthcare professionals) website and global toolkit for global oncology launch.

Solution

Partner with global, regional and local brand teams and agencies to envision, manage and lead development of branded global HCP site. Leverage that to build a multinational web development kit to:

• Multipurpose brand assets worldwide
• Ensure cultural competency and global brand continuity
• Deliver high-impact HCP sites organically
• Reduce cost
• Speed deployment
• Standardize metrics across markets

Provide integrated multimedia marketing support to drive traffic including:

• Email marketing campaign
• Banner ad campaign
• World class SEO/SEM