BRANDHOUND™: SOCIAL MEDIA MONITORING

Breakthrough brand management tool delivers comprehensive social media insight.

Problem

Manage brand buzz on hundreds of existing and emerging social media networks worldwide (including Facebook and Twitter).

Solution

BrandHound Social Media Dashboard, Boomerang’s proprietary social media brand management tool that:

  • Monitors brand, competitor and therapeutic area mentions instantly
  • Tracks brand buzz with a customized 5-point scoring system
  • Identifies and monitors
  • Trends
  • Conversations
  • Advocates
  • Helps drive positive sentiment and messaging
  • Delivers detailed monthly reports
  • Provides insights and recommendations
  • What people are saying
  • When they’re saying it
  • What it may mean to your business
  • Comprehensive metric analysis

BRANDHOUND: TRADEMARK TRACKING

Breakthrough pharma trademark management dashboard delivers one-stop global intellectual property protection in social media networks.

Problem

Defend trademarks and intellectual property in regulatory environments worldwide against brandjackers, cybersquatters, non-intentional registries, counterfeiters, and other trademark infringers on hundreds of existing and emerging social media networks (including Facebook and Twitter).

Solution

BrandHound Social Media Dashboard, Boomerang’s proprietary social media intellectual property management tool that:

  • Monitors any mention of your brand instantly on more than 400 popular and emerging social media networks.
  • Protects your identity on the Web:
  • Identify trademark infringements and illegal use of brand-name registration
  • Provide full-service assistance in the removal of misrepresentation from social media networks
  • Issue first tier “cease and desist” notification to social media networks
  • Prevent future misuse of your brand name by actively registering your brand profile on sites where the name is unclaimed
  • Identify potential brand counterfeit sales activities
  • Report all activity back to you on a monthly basis in our trademark protection report