If shopping consistently fails to turn up the clothes you imagine, or if perhaps you secretly fancy your chances on Project Runway, there could be hope.

A burgeoning online fashion movement allows the public not only to design its fantasy garments but to have them mass-produced — a radical idea for an industry that rather likes its ivory tower image of itself.

“This decade will see brands championing collaboration instead of an Us/Them mentality,” the Dutch trend-spotting agency Trendwatching declared in its 2010 predictions. So, expect a shift from passive, transactional consumerism towards customers having more creative control — arguably smart in the age of Web 2.0, where people expect a say on just about everything.

The YouDesign Movement – NYTimes.com.