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The Challenge

Build awareness of Zicam’s new immune support health products within its target audience of believers in the benefits of healthy living to live life to the full.

The Context

The immune category is saturated, and consumers are inundated with choice. And as the lifestyle content area - the Wealth of Health - grows, so does the importance of social sharing in building audience and brand awareness. Zicam Total Immune needed to differentiate itself by providing quality content to leverage social sharing and content marketing opportunities.

The Solution

Create a site balancing product-focused information with original healthy lifestyle content, and with an uplifting and positive brand personality advocating and supporting the All In way of life.

A fully responsive site further ensures an optimal experience for the health conscious consumer which receives much of its health-related content via mobile. It also meets Google’s mobile-friendly requirements, improving organic search ranking. And a CMS like Wordpress allows for the quick and easy addition of fresh content, resulting in a positive impact on SEO.

The Results

Anticipated impact: the continuous publication of original content will bring value to the brand by creating a community that is also a destination site, positioning Zicam as a trusted subject matter authority.


By building a relationship with the target audience, stronger connections between consumer needs and Zicam’s product offering will also be fostered.

Services
Integrated

- Empathetic thinking
- Solution Modeling
- Delivery Excellence

Included
Capabilities

- IA
- UX
- Creative Concept
- Creative Copywriting
- CMS Web Development

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