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The Challenge

Take three separate websites addressing two different audiences and merge them together, creating a seamless and enhanced user experience.

The Context

Having launched three initiatives targeting HCPs and Patients, positioning Novartis as a key player in the dermatology field, this new single destination website needed to bring together and deliver all this information seamlessly, while offering a user experience which would drive up content consumption and increase engagement.

The Solution

Bring more flexibility to the content with a complete rethink of the site’s Information Architecture. An umbrella homepage allows users to have an immediate overview of the available content. Leveraging social media activities brings life and spontaneity to the website.

The Results

The fresh and clean new website was successfully launched to coincide with the 2015 International Urticaria Day.


The dynamic home page immediately allows visitors to see and access the website’s varied content streams.

Services
Integrated

- Solution modeling
- Delivery Excellence

Included
Capabilities

- Content Strategy
- IA
- UX
- Web Design
- Web Development

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Mulhouse
20b rue de Chemnitz,
68200 Mulhouse,
France
Basel
Voltastrasse 123,
4056 Basel,
Switzerland
Florham Park
500 Campus Drive
Park Avenue at Morris County
Florham Park, NJ 07932
USA
Dublin
Centre for Innovation
7 Hanover Quay
Grand Canal Dock, Dublin 2
Ireland
Mumbai
5th floor, Piramal Tower
Peninsula corp. Park
Lower parel (W)
Mumbai - 400013
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SEZ Buidling No: 4, SP infocity
Phursungi, Haveli
Pune - 412308
India

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