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The Challenge

Improve the Novartis Venture Fund’s image with a refreshed website design, compatible with the latest mobile technology.

The Context

Presenting Novartis as a leader in the fund management field, the redesigned website had to implement a new look and feel. But it also posed a unique challenge: to define a new branding identity while at the same time keeping an aesthetic filiation with Novartis, Sandoz, and Alcon.

The redesign also needed to be adaptive to the latest responsive technology for mobile and tablet. And in the building of the site, we had to uphold the rigorous standards and behaviors Novartis expects in all endeavours.

The Solution

Deliver a design offering a new and improved user experience, leveraging the existing content, and unveiling the story of the Novartis Venture Fund in a streamlined manner.

The Results

A radical increase in the number of new visitors (+78%).


An improvement on the length of each visit to the new website.

Services
Integrated

- Empathetic Thinking
- Solution modeling
- Delivery Excellence

Included
Capabilities

- Branding
- Content Strategy
- IA
- UX
- Web Design
- Web Development
- Web-mastering
- Local adaptation

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